Launching a new website can be a Herculean task that requires a lot of time, commitment and some cash. You need to purchase a domain name and hosting service. You also need to create a brand and plan your website’s design/layout. And this is before you get to creating your content and value proposition. What’s most problematic, however, is that many people are not yet sure if they’re even committed to running a website or online business. Sure, the idea sounds great but actually launching a website is a whole different matter. As a result, many people will procrastinate, psychologically preventing themselves from achieving their website dream. Luckily, there are many ways you can test the waters before launching a new website. The following ideas are not only free, they will also help you overcome your procrastination and gauge the market to see if there’s an appetite for what you […]
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5 Awesomesauce Digital Marketing Lessons from Gary Vaynerchuck
Gary Vaynerchuck (also known as Gary Vee) is a bit of a wunderkind when it comes to entrepreneurship, social media and digital marketing. He’s energetic and candid, and not afraid to throw truth bombs and swear words to get his message across. In case you’re not familiar with Vaynerchuck, he is a venture capitalist and owner of VaynerMedia, his eponymous digital marketing agency. He is perhaps best known as a professional motivator and for the awesome business and marketing advice he offers through his YouTube series, The #AskGaryVee Show, and other social platforms. What I like most about Vaynerchuck is the incredible amount of NEW information I learned about social media and digital marketing, which is hard to come by in this content-saturated world. In less than half a year of reading and listening to him, I feel I have come away smarter and more motivated. So what are Gary […]
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How to Get Influencers to Share Your Content on Social Media
Getting people to share your content on social media is tricky business. This is especially true if you have few followers. Fortunately, there are a special group of people who can give your content a big boost on social media. These people are called influencers. What is an influencer and how do I get their attention? An influencer is an individual (or organization) with an active social media following. An influencer can change minds with a single tweet or snap, which is why marketers love it when influencers retweet their products, services and opinions. The best way to grab an influencer’s attention on social media is by creating positive content about them. I know this from experience, as my highest-performing articles on social media were all about specific individuals and organization, who in turn shared my content with their many followers. Below are the 3 steps I follow when developing content for […]
Read moreWhat’s a Blogger? The Answer May Surprise You
So what and who is a blogger? A blogger is a digital content creator and curator. Bloggers can use text, images and videos to get their message across – oftentimes a combination of all of the above. Bloggers have many platforms at their disposal, including WordPress and other “traditional” blogging platforms as well as social media sites like Instagram, Tumblr, Facebook and Twitter. Some bloggers excel at delivering 100-character quotes and memes, while others offer more complex how-to tutorials and commentary. Some bloggers blog for fun, while others blog with the intent of selling products. (The latter is called content marketing.) Learn how to repurpose digital content > Bloggers and blogs can be counted in the hundreds of millions! Chances are you’re a blogger. (You have a personal Facebook page, right?) So who’s a blogger? Mostly everyone. Including you. Want to be better at blogging and social media? Then check […]
Read moreThe Advantages Of Using Snapchat For Marketing
Snapchat is an enigma amongst the social networks. A mobile app known for its temporary content (called “snaps”), Snapchat lacks the functionality commonly found in other social media platforms, such as a discovery and sharing tool, and public forums. Yet it’s still considered social media. And despite being the subject of many articles over the last couple of years, few people over the age of 30 seem to know anything about the mobile app with the mischievous ghost mascot. To my surprise, I found Snapchat to be a highly restrictive experience. But despite all of its limitations, the app also offers plenty of possibilities to marketers and personal users alike. Where the young congregate Snapchat is a must if you’re interested in reaching a younger audience. According to statista.com, 60% of the app’s users are under 25, while only 2% of users are over the age of 55. Talk about […]
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