To be successful in social media communications, you need to be aware of your organization’s brand, goals and target audience. You also need to develop an awesome content strategy, complete with powerful imagery and persuasive messaging. Read more >
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Why a Picture Is Worth 2.5 Times More Retweets
You may have heard the saying that a picture is worth a thousand words, but did you also know that an image is worth 2.5 times more retweets? According to a study by Buffer, a social media company, tweets with images received 150% more retweets. Browser-friendly elements The results shouldn’t be surprising. Images are one of many browser-friendly elements, including headings and vertical lists, which help grab the attention of online viewers. Browser-friendly elements such as images serve as natural breaks and directional goalposts for online viewers who tend to browse, not read, content. Always be sure to include an image in your social media and website posts for maximum engagement.
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5 Awesomesauce Digital Marketing Lessons from Gary Vaynerchuck
Gary Vaynerchuck (also known as Gary Vee) is a bit of a wunderkind when it comes to entrepreneurship, social media and digital marketing. He’s energetic and candid, and not afraid to throw truth bombs and swear words to get his message across. In case you’re not familiar with Vaynerchuck, he is a venture capitalist and owner of VaynerMedia, his eponymous digital marketing agency. He is perhaps best known as a professional motivator and for the awesome business and marketing advice he offers through his YouTube series, The #AskGaryVee Show, and other social platforms. What I like most about Vaynerchuck is the incredible amount of NEW information I learned about social media and digital marketing, which is hard to come by in this content-saturated world. In less than half a year of reading and listening to him, I feel I have come away smarter and more motivated. So what are Gary […]
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How to Get Influencers to Share Your Content on Social Media
Getting people to share your content on social media is tricky business. This is especially true if you have few followers. Fortunately, there are a special group of people who can give your content a big boost on social media. These people are called influencers. What is an influencer and how do I get their attention? An influencer is an individual (or organization) with an active social media following. An influencer can change minds with a single tweet or snap, which is why marketers love it when influencers retweet their products, services and opinions. The best way to grab an influencer’s attention on social media is by creating positive content about them. I know this from experience, as my highest-performing articles on social media were all about specific individuals and organization, who in turn shared my content with their many followers. Below are the 3 steps I follow when developing content for […]
Read moreWhat’s a Blogger? The Answer May Surprise You
So what and who is a blogger? A blogger is a digital content creator and curator. Bloggers can use text, images and videos to get their message across – oftentimes a combination of all of the above. Bloggers have many platforms at their disposal, including WordPress and other “traditional” blogging platforms as well as social media sites like Instagram, Tumblr, Facebook and Twitter. Some bloggers excel at delivering 100-character quotes and memes, while others offer more complex how-to tutorials and commentary. Some bloggers blog for fun, while others blog with the intent of selling products. (The latter is called content marketing.) Learn how to repurpose digital content > Bloggers and blogs can be counted in the hundreds of millions! Chances are you’re a blogger. (You have a personal Facebook page, right?) So who’s a blogger? Mostly everyone. Including you. Want to be better at blogging and social media? Then check […]
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