If you’re a regular Twitter user, chances are you have received at least one negative tweet in your lifetime. Scores of people have faced harassment on the social network. And organizations, too, have had their Twitter marketing campaigns highjacked by torrents of negative tweets. Opportunities abound for individuals and organizations alike. But anonymous trolls and bullies always seem to be lurking in the shadows, ready to make your life miserable. How to Respond to a Negative Tweet on Twitter So how do you take advantage of Twitter’s unique features, while protecting your brand and reputation? Check out my response system below! 1. Report abusers Never engage a bully on Twitter. Instead, try blocking the offender or reporting the account to Twitter. 2. Respond to critical feedback You should always respond to critical feedback, even if the commenter comes across as angry. Critical commenters are not necessarly trolls or bullies. They often just […]
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You Gotta Check Out These 10 Amazing Instagram Accounts From Toronto’s Culture Scene
Instagram has grown rapidly since its release in 2010. As of June 2016, the photo- and video-sharing mobile app and social network had 500 million active monthly users across the world – an annual increase of 100 million! An image is worth a thousand words Much, if not most, of Instagram’s success can be explained by the app’s dedication to visuals. Not surprisingly, many of Toronto’s top cultural institutions – from the Royal Ontario Museum to the National Ballet of Canada – are now using Instagram to showcase their offerings. Many of these institutions have adopted creative promotional tactics, from hosting contests to posting behind-the-scenes photos. Below are 10 of my favourite Instagram accounts from Toronto’s culture scene. 1. Toronto International Film Festival (@tiff_net) See promos and behind-the-scenes images on the TIFF’s Instagram account. TIFF is currently using the app to host its Shorts Festival contest. Smart! #TIFFxInstagram Shorts Festival is a new […]
Read moreWhy Are You So Boring? My First Date With Periscope
When I tried the Periscope live streaming app for the first time, I really didn’t know what to expect. Like other people who work with social media, I thought the best approach would be to dive in like I would a cold Ontario lake. I made myself the Guinea pig. Though I was nervous, I managed to get through much of my first Periscope broadcast largely unscathed, ranting about blogging and content marketing. I felt extremely proud. Then the unexpected happened Near the end of my broadcast, an anonymous troll commented, “Why are you so boring?” for everyone to see. The comment hurt my pride. Me, boring? How dare they! Forgetting my social media best practices, which tell me to ignore trolls, I got a bit defensive and went off message. What started out as a positive experience quickly ended up in the trash heap. My first date with this […]
Read moreHow to Cover an Event on Social Media from Start to Finish
Expand your event’s reach by reporting it live on social media! Long gone are the days when your event’s reach was limited to the number of butts you could get into the seats. With social media, you can now reach a potentially larger virtual audience, increasing engagement with your community along the way. But social media reporting is more than just sending out random tweets. To have a truly great experience, you will need to prepare in advance with plenty of marketing and planning, followed up by post-event marketing and analysis. Below are some tips on how to maximize real-time reporting to get your message out: Pick a social media platform Twitter is the best social network when it comes to real-time reporting and the favourite platform for media professionals, who may want to cover your event. If you’re planning for a more intimate, invite-only event, consider hosting with a […]
Read more8 Social Media Content Types You Haven’t Thought of Yet
To be a great advocate on social media is to be a great communicator. With this in mind, it shouldn’t be a surprise that content and engagement is the secret sauce of social media advocacy. Ideally, your social content should be multi-dimensional, serving multiple purposes – from fundraising to public awareness – and hitting all the right emotional notes. Your social content should also speak to your brand and how your organization is achieving its vision. I’ve provided below 8 different examples of content that I hope will inspire your next social media move. 1. Success stories When people donate and contribute to your cause, they want to know that their support is making a difference. That’s why it’s crucial your organization shares posts on social media that highlight success stories and progress. In the Facebook post below, Plan Canada – the architect of the “Because I’m a Girl” campaign […]
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