Want to promote your cause on Facebook and Twitter? Advocates, communicators and activists have long used social media platforms like Facebook and Twitter to spread awareness about their issues and promote their cause. Popular campaigns such as #IdleNoMore, #StandwithPP and #icebucketchallenge are proof of social media’s ability to bring about change. So what does it take to be an effective advocate-communicator on social media? If you want to promote your cause on social media, you must first be passionate about your cause – of course! You must also have a basic understanding of social media marketing principles, which includes regularly using the following key elements in your social media posts: 1. Call to action Absolutely the most important element for advocacy on social media! The call to action (CTA) is copy that encourages your audience to take a desired course of action, such as clicking on an accompanying hyperlink. Your […]
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10 Things You Should Definitely Be Posting on Twitter
Ready to take your Twitter game to the next level! Below are 10 ideas to improve your Twitter content and take your social media strategy to the next level. 1. Links to press releases and announcements If you want to share something with the media, you should post it on Twitter. Twitter is the social network of choice for journalists. Nearly 25% of Twitter’s verified accounts are journalists and media, according to Triggertrap CEO Haje Jan Kamps. For good measure, mention your favourite reporter on a tweet to get their attention. 2. Images Images do very well on Twitter, with the average image-enhanced tweet getting 35% more retweets than a text-only tweet, according to Twitter. 3. Public responses Twitter provides you with a good snapshot of your audience’s general mood towards you and your organization. You should consider addressing widespread concerns or falsehoods with carefully written tweets. If you want to […]
Read more8 Excellent Examples of Star Wars Engaging Fans on Social Media
Star Wars is one of the largest film franchises in history. The sci-fi series has generated over four billion dollars in gross revenue, a figure that will only get higher with the release of the seventh film, “The Force Awakens”, on December 18th, 2015. The Star Wars franchise was built first and foremost on a great story. The franchise has also done an excellent job of keeping fans engaged and energized through social media. Star Wars maintains an active social media presence on networks as diverse as Tumblr, Instagram and Google+. All of the Star Wars social content used is optimized towards each network’s audience and platform. For example, the Star Wars Google+ account is used primarily for Q and A, whereas its Tumblr blog serves as a place for fan art. Whatever the platform, the Star Wars social media activity seems geared towards one purpose: to engage and excite […]
Read moreFollow These 9 Steps to Increase Your LinkedIn Profile Views
LinkedIn is the largest social network for professionals, with approximately 400 million users. Having an attractive LinkedIn profile is essential if you want to market yourself in the modern professional environment. But how do you get more people to view your LinkedIn profile page? To get more views on LinkedIn, you need to build connections, maintain an attractive profile, post thought-leadership content and engage your LinkedIn community. Follow these 9 steps below to get more people to view your LinkedIn profile page: 1. Include a Great Profile Photo and Description Your LinkedIn photo and professional description are the first thing people see before visiting your profile page. LinkedIn users who include a professional photo on their profile are 14 times more likely to be discovered. 2. Keep Your LinkedIn Page Updated Update your profile whenever you complete a course, publish an article or get a promotion, etc. Users who list […]
Read moreWhat’s “SEM”? 23 Digital Marketing Terms Explained
Have you ever had a discussion with a digital marketing expert and had no idea what they were talking about? Every profession has its jargon, including digital marketing and public relations. When not explained properly, jargon can be exclusive. It’s the opposite of easy-to-follow communication, which is what we should all strive towards. However, many digital marketing experts continue to use jargon. To help you feel more confident when talking to these individuals, I’ve created the below glossary of digital marketing and public relations terms. 23 Digital Marketing And PR Terms General Digital/Content Marketing Terms Inbound marketing Popularized by HubSpot, inbound marketing is a digital marketing and public relations methodology that champions the development of online content to attract customers. Inbound marketing is the opposite of traditional marketing, which seeks to disrupt potential consumers through the use of ads, spam mail and commercials. CTA CTA stands for call to action. The […]
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