Believe it or not, dating has a lot in common with marketing. Though different on the surface, both operate in a competitive environment and seek to attract a target audience using a variety of tactics or “rules”. We see this marketing-dating connection firsthand in The Bachelor, a reality TV show where the contestants are all striving for the affection of a lone suitor. As what often happens, the most successful bachelorettes are also the best marketers. Check out the 7 winning marketing rules used in The Bachelor below! 1. Know your target audience The more you know about your audience, the easier it is to convey a message or sell a product. In The Bachelor season opener, many of the bachelorettes who won roses admitted to knowing a lot about Nick (above pic) by extensively “researching” his performance in previous seasons. 2. Separate yourself from the competition Failing to separate yourself […]
Read moreTag Archives: marketing
6 Digital Marketing Tricks to Get People to Read Your Blog
Do you want more people to read your blog, but are unsure how to go about doing it? Being a great writer is half the battle. But if you want your blog to be successful, you should know some basic digital marketing tricks to help promote it. So what are you waiting for? Consider using these 6 simple digital marketing tricks below to increase your blog’s readership now! 1. Use social media influencers Don’t have a lot of social media followers? Don’t worry! Get a social media influencer to share/retweet your post to exponentially expand your audience. Influencers are active on social media and have many followers. The best way to get an influencer to share your post is to include them in the article. I experienced this firsthand when British comedian Ricky Gervais retweeted my tweet – which was a link to my blog post covering his social media […]
Read moreWhat’s More Important? Meeting a Deadline vs. Content Quality
Have you experienced the following at work: You need to send an important document to the printer in less than an hour. However, you’re pretty sure the content isn’t up to par. You’ve made some edits, but just not enough to meet your high standards. You don’t know what to do. Do you submit the document anyway knowing that there may be mistakes? Or do you ask your manager for more time and risk looking incompetent? The above scenario is a common one for communicators, writers and journalists, who are pressured to produce high-quality work within strict deadlines. Personally, I hate choosing between quality and meeting a deadline, but sometimes – despite the best planning – you just can’t avoid it. So what do you do in an emergency situation like this? The answer depends largely on the kind of deadline you’re dealing with. Do you have a soft or hard deadline? […]
Read moreHow to Cover an Event on Social Media from Start to Finish
Expand your event’s reach by reporting it live on social media! Long gone are the days when your event’s reach was limited to the number of butts you could get into the seats. With social media, you can now reach a potentially larger virtual audience, increasing engagement with your community along the way. But social media reporting is more than just sending out random tweets. To have a truly great experience, you will need to prepare in advance with plenty of marketing and planning, followed up by post-event marketing and analysis. Below are some tips on how to maximize real-time reporting to get your message out: Pick a social media platform Twitter is the best social network when it comes to real-time reporting and the favourite platform for media professionals, who may want to cover your event. If you’re planning for a more intimate, invite-only event, consider hosting with a […]
Read more8 Excellent Examples of Star Wars Engaging Fans on Social Media
Star Wars is one of the largest film franchises in history. The sci-fi series has generated over four billion dollars in gross revenue, a figure that will only get higher with the release of the seventh film, “The Force Awakens”, on December 18th, 2015. The Star Wars franchise was built first and foremost on a great story. The franchise has also done an excellent job of keeping fans engaged and energized through social media. Star Wars maintains an active social media presence on networks as diverse as Tumblr, Instagram and Google+. All of the Star Wars social content used is optimized towards each network’s audience and platform. For example, the Star Wars Google+ account is used primarily for Q and A, whereas its Tumblr blog serves as a place for fan art. Whatever the platform, the Star Wars social media activity seems geared towards one purpose: to engage and excite […]
Read more