Have you ever experienced a creative block while producing content for your website? Creating website content can be a tough, time-consuming process. But it doesn’t have to be this way. There are many ways you can repurpose website content that will not only save you creative energy, but will also help you reach a larger audience while avoid getting punished by search engines for duplicate content. Content comes in many forms, from text to image to audio to video. And we should be making use of these different forms to reach a larger audience and spread our message. 10 Ways to Repurpose Website Content 1) Blog Posts and News Updates This is often the starting point in the content repurposing journey. Website content comes in a variety of forms, and can include blog posts, news updates, press releases and reports. To ensure this content reaches its intended audience, it should be […]
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What’s “SEM”? 23 Digital Marketing Terms Explained
Have you ever had a discussion with a digital marketing expert and had no idea what they were talking about? Every profession has its jargon, including digital marketing and public relations. When not explained properly, jargon can be exclusive. It’s the opposite of easy-to-follow communication, which is what we should all strive towards. However, many digital marketing experts continue to use jargon. To help you feel more confident when talking to these individuals, I’ve created the below glossary of digital marketing and public relations terms. 23 Digital Marketing And PR Terms General Digital/Content Marketing Terms Inbound marketing Popularized by HubSpot, inbound marketing is a digital marketing and public relations methodology that champions the development of online content to attract customers. Inbound marketing is the opposite of traditional marketing, which seeks to disrupt potential consumers through the use of ads, spam mail and commercials. CTA CTA stands for call to action. The […]
Read moreWhat Is The Most Important Metric in Digital Marketing & PR
Measurement and analysis should be an integral part of your organization’s digital marketing and public relations strategy. Information learned from this process can be crucial in helping you determine next steps and grow your organization’s outreach. Yet, with so much data available to measure, it can be easy to get misdirected or lost. So what is the key measurement metric in digital marketing and PR? That answer, as seen in the examples below, has everything to do with your organization’s objectives. My Organizational Objective Is to: Provide Information to Stakeholders Many essential services in the public sector exist for this very reason: to provide important information to the public that is both easy to find and understand. Example: Toronto Public Health’s “DineSafe” website provides restaurants with easy-to-follow guidelines on food safety. What should I measure? User experience – For an informational, “how-to” website, you may consider asking visitors to take part in a quick, anonymous – and optional – on-page survey. Ask visitors if they found the […]
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