For many organizations, an email is the first step of an online marketing and sales process that looks like this: Customer receives email > Customer opens email > Customer clicks on email link taking them to website > Customer reads/views website content > Customer purchases, donates, downloads, etc. > But how do you get your customers to open your emails in the first place? The answer is simple. WRITE A GREAT EMAIL SUBJECT LINE! This is not an understatement. The email subject line is the most visible copy your customers will see before they open your email. The subject line helps your customers decide whether your email is worth opening. To improve your email subject line, try using the following techniques: Use an action word at the beginning of your subject line. Example: “Download our new whitepaper” Use aspirational language. Example: “Advance your career with a University of Toronto MBA” […]